Who holds the title of the most crucial stakeholder?
Could it be the CEO?
Perhaps the CFO?
Or even you?
While all these roles are important, the most essential stakeholders are our customers.
They fund our salaries, and if they aren't satisfied, they may leave our service. They don't behave like traditional stakeholders, though. They don't set strict deadlines, provide clear specifications, or wield authority.
Yet, they are the ones who contribute most to our business growth. Their focus lies solely on the value delivered through our platform or service.
Be the voice of your customer within your company.