An interesting retention campaign

Back when I was working in Marketing, we were on the hunt for effective ideas for retention campaigns. Retention campaigns target users who haven't placed an order for many months, with the aim of persuading them to return or at least inform us why they abandoned our service (so that we can improve).

I've encountered a wide variety of campaigns, ranging from the fancy and creative to those offering substantial incentives, but none have stood out quite like the following campaign. It was crafted by the Marketing team at Yemeksepeti. No need to describe or highlight why its great, just watch it and you will understand.

Note: The campaign launched at 2017.

We need more retention campaigns like this.

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