Area
Discovery
Cost (€)
30
Hours
15
Skills
AARRR metrics
Topic
Growth
What is this about:
"Pirate Metrics," famously abbreviated as "AARRR," is a framework used to measure and optimize the customer journey through a product or service. It was coined by Dave McClure, a Silicon Valley-based entrepreneur and venture capitalist. The acronym stands for:
- Acquisition: How do users find you? This stage focuses on attracting new users to your service or product. It involves strategies and channels that bring users to your site for the first time.
- Activation: What happens when users visit your site? Activation is about the user's first experience with your product. It's crucial to make a great first impression here, whether it's getting users to sign up, download something, or make an initial purchase.
- Retention: Do users come back? Retention measures how many users return after their initial visit. It's about creating a product or service that users want to continue using.
- Revenue: How do you make money? This stage is about monetization strategies that convert users into paying customers.
- Referral: Do users tell others? It involves users recommending your product to others, creating a viral loop to drive new acquisitions.
Learning:
Deliverables:
- 1-pager with most important learnings.
- Deliver a pirate framework for a specific Product feature.