Area
Analytical & Planning
Cost (€)
60
Hours
3
Skills
A/B testing, Multivariate Testing & Multi-armed Bandit Testing, • Hypothesis testing, including inferential statistics, significance level, type I and II errors, p-values, statistical significance and statistical power
Topic
Growth
What is this about:
- How companies like Google, Facebook, Amazon use Experimentation to launch successful products
- Ace Experimentation & A/B Testing interviews
- A/B Testing, Multivariate Testing & Multi-armed Bandit Testing
- Hypothesis testing, including inferential statistics, significance level, type I and II errors, p-values, statistical significance and statistical power
- End to end process from hypothesis generation & design to implementation & analysis
- Real world examples from Amazon, AirBnb, Square, Uber
- Relevance of statistics and how each statistical concept fits in the big picture of A/B testing
- Sample size calculation and test results analysis using R
- Use experimentation to optimize websites and app
- Sample size calculation using online calculators
- Use experimentation to increase conversion on landing pages or in-app campaigns
- Templates & Cheatsheet to generate, prioritize and analyze A/B tests
