Date
October 12, 2023
Image credit
Amazon
Summary
Why do some products captivate us while others fail? What makes us engage with certain things out of habit? Is there a hidden pattern to how technologies keep us hooked?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when integrated into products, subtly influences customer behavior. Through successive "hook cycles," these products continuously draw people back.
Eyal offers readers practical insights for creating lasting user habits, actionable steps for developing products people love, and compelling examples, from the iPhone to Twitter, Instagram, and Google.