What is this about:
Depends on your customer, there is a variety of deliverables that you can choose to do. Examples:
- Become a rider for a couple of hours (or shadow one)
- Become a customer care for a couple of hours (or shadow one)
- Use your own Product for a month (dogfooding)
- User interviews with >10 customers
- User testing with >10 customers
Reading resources:
User Research – Methods and Best Practices
This course will give you insights into the most essential qualitative research methods around and how to put them into practice in your design work.
https://www.interaction-design.org/courses/user-research-methods-and-best-practices
Deliverables
Run (≥1) process above.
Create a presentation with findings.
Course certification.