User Research

What is this about:

Depends on your customer, there is a variety of deliverables that you can choose to do. Examples:

• Become a rider for a couple of hours (or shadow one)
• Become a customer care for a couple of hours (or shadow one)
• Use your own Product for a month (dogfooding)
• User interviews with >10 customers
• User testing with >10 customers

Reading resources:

User Research – Methods and Best Practices

This course will give you insights into the most essential qualitative research methods around and how to put them into practice in your design work.

www.interaction-design.org

Deliverables

Run (≥1) process above.

Create a presentation with findings.

Course certification.