What is this about:
Storytelling is an ancient and powerful communication tool that can evoke emotions, convey ideas, and persuade audiences. It’s a skill used in various fields, from marketing and leadership to education and entertainment. Effective storytelling involves crafting a narrative that resonates with the audience, evokes emotions, and delivers a clear message. Here are some resources to help you develop your storytelling skills:
Reading:
Making Numbers Count: The Art and Science of Communicating Numbers
Making Numbers Count: The Art and Science of Communicating Numbers : Heath, Chip, Starr, Karla: Amazon.de: Books
https://www.amazon.de/-/en/Chip-Heath/dp/1982165448
The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better
The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better (Audio Download): Will Storr, Will Storr, HarperCollins Publishers Limited: Amazon.de: Books
https://www.amazon.de/-/en/dp/B07NJ8JDKX/ref=sr_1_1?crid=2IJ2JRWGLI0C8&keywords=the+science+of+storytelling&qid=1703780413&s=audible&sprefix=the+science+of+storytelling%2Caudible%2C131&sr=1-1&_encoding=UTF8&tag=kgiamalis-21&linkCode=ur2&linkId=43e956c80fc0b5d6bf7b25ac32bffafe&camp=1638&creative=6742
Lawyers, Liars, and the Art of Storytelling: Using Stories to Advocate, Influence, and Persuade
Lawyers, Liars, and the Art of Storytelling: Using Stories to Advocate, Influence, and Persuade : Amazon.de: Books
https://www.amazon.de/-/en/dp/1627228098/ref=sr_1_1?crid=2A2KI8U3B8RZ9&keywords=lawyers+liars+and+the+art+of+storytelling&qid=1703780464&s=audible&sprefix=lawyers+liars+and+the+art+of+storytelling%2Caudible%2C128&sr=1-1&_encoding=UTF8&tag=kgiamalis-21&linkCode=ur2&linkId=65ee8fd6246c702ee7f7946c7ab410c2&camp=1638&creative=6742
Deliverables:
- 1-pager with important learning from each book.
- Provide suggestions for process optimization based on actual (personal or team) examples.
Additional:
7-38-55 rule by Albert Mehrabian
Check betterstories.org for additional concepts on storytelling