SEO

What is this about:

Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website's visibility in the organic (non-paid) search engine results pages (SERPs). By optimizing various elements of a website, businesses aim to attract more traffic from people searching for information, products, or services related to what they offer. SEO is a multifaceted field that involves a combination of technical, content, and off-site strategies.

Learning:

SEO Starter Guide: The Basics | Google Search Central  |  Documentation  |  Google for Developers

A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.

developers.google.com

SEO in 2023: The Definitive Guide

A complete guide to search engine optimization in 2023. Learn about SEO trends like voice search, video, search intent, new on-page SEO techniques, and more.

backlinko.com

PageSpeed Insights

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pagespeed.web.dev

Deliverables:

• SEO audit of website, plus suggestions for optimization