Product Strategy

Strategical thinking
Area
Managerial
Topic
Strategical thinking
Skills
Product strategy
Hours
30
Cost (€)
40

What is this about:

Product strategy is a high-level plan that outlines what a product will achieve and how it aligns with the broader goals of the organization. It’s a crucial aspect of product management, guiding the development and lifecycle of a product. Effective product strategy takes into account market conditions, customer needs, and the competitive landscape. Here are some resources to deepen your understanding and skills in product strategy:


Course:

Good Strategy/Bad Strategy: The difference and why it matters
Good Strategy/Bad Strategy: The difference and why it matters : Rumelt, Richard: Amazon.de: Books
https://www.amazon.de/-/en/Good-Strategy-Bad-difference-matters/dp/1781256179/ref=sr_1_1?crid=LY4OIIFZC9W6&keywords=good+strategy+bad+strategy&qid=1699904436&sprefix=good+strategy%2Caps%2C300&sr=8-1&_encoding=UTF8&tag=kgiamalis-21&linkCode=ur2&linkId=a8c94d54ce40a25ab32fecfd5d9b9ac5&camp=1638&creative=6742
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant : Kim, W. Chan, Mauborgne, Renée A.: Amazon.de: Books
https://www.amazon.de/-/en/W-Chan-Kim/dp/1625274491/ref=sr_1_1?crid=1J45C5K0U8E1Q&keywords=Blue+Ocean+Strategy:+How+to+Create+Uncontested+Market+Space+and+Make+the+Competition+Irrelevant&qid=1704661383&sprefix=blue+ocean+strategy+how+to+create+uncontested+market+space+and+make+the+competition+irrelevant,aps,151&sr=8-1

Deliverables:

  • 1-pager with important learning from each book.
  • Provide suggestions for process optimization based on actual (personal or team) examples.

Continuous development:


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