Made to Stick: Why Some Ideas Survive and Others Die
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die: 8601410083830: Chip Heath, Dan Heath: Books
https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?crid=1YBR5L7O1EO5X&dib=eyJ2IjoiMSJ9.L3KlDn5NNSrmz7sQ4BLiN0QTByTo2sVXOYRzEUSaDZdk3SBxcZ4vKCe8Rya7FA0UtcVV_XlUg0rxqkjIKWe8RCx-h4tnTtMR0ETiY5b1qBBK2Eme-9ir7MO8DbVtqZBmxFhz4m9Jte25KbAK-fLhxpniGmnyHpEA7QIGag1XMG8TECa95bhDnDJ3Z4Iv-BM8svmqRPUGjaqLbs1Ac-9JcdbHpzISZlGo3rDd33so6iI.EpCRTllhNV22oOoI3g0wsfA_VzYf4jip1ioseAewJUs&dib_tag=se&keywords=made+to+stick&qid=1721934960&s=books&sprefix=made+to+stick,stripbooks-intl-ship,192&sr=1-1